Freshmen, NSO leader video goes viral on YouTube


A blue BMW Convertible pulls up, the crowd yells, “Augustana” as Some Nights by F.U.N comes on. For those of you who know what I’m talking about, you remember that hot sweaty day outside the commons, running up and down the stairs, learning fun choreography and just getting down and dirty. But for those of you who don’t know what I’m talking about, you should probably get on YouTube now to check out Augustana’s NSO lip dub 2012 because it’s pretty awesome. The credit goes to Sara Weinreis and Erin Schoenbeck, the Augie NSO leaders who made it happen. I tracked Erin for a quick interview to ask some of of my dying questions.

Question: Hi Erin. Thank you for granting me this interview. So first things first, tell me a little about yourself and just how this whole lip dub idea came about.

Answer: I am Erin Schoenbeck, a business administration non-profit major and government major. I came up with the idea of a lip dub after my little sister showed me a video of one of her friends’ schools in Colorado who had done a lip dub. I showed it to Sara and Jeff (Venekamp) and we decided this was a new exciting idea that NSO could accomplish.

Q: Okay, I’m thinking you’re sitting in your room or wherever, you have this idea of a lip dub, who did you turn to for help? Who was the go-to person who made it happen?

A: I would say that Andrew Kightlinger, an Augie alumni, was a major help. We hired him to be our video-grapher on the project. Also, Lisa (Myhre) the choreographer, who set up the three dance scenes in the video played a major factor. Then, of course, the entire freshman class with their enthusiasm and willingness to participate were the largest contributing factor.

Q: Did you encounter any hitches during the planning process or on the day of shooting? And was it hard getting the freshmen to participate?

A: No, not at all. The freshmen were super stoked about being involved even though they got tired toward the end due to the heat. They were ready and revving to make this lip dub a reality.

Q: The video is out, did you watch it?

A: Is that a question? I think at least 20 of the video hits on YouTube are because of me. I sent it to all my family members, posted it on Twitter and even got my Facebook account back after a year of not having one just so I could post the video.

Q: What was your reaction? Did you love it, hate it or you just can’t rate it?

A: I loved it of course, but I always look at something and think of how to make it better. So I thought to myself, “Oh if that camera angle could have only been adjusted 20 degrees that shot would have been a killer shot.” Overall, the freshmen should be immensely impressed with the work they have done. They came together as a united front and created a video that they will not soon forget. They will always have this experience to look back on and watch even after they have left Augustana.

Q: So I did a little survey to find out the general response to the video and no surprise there, over 50 percent of the student population loved it, three-quarters of that percentage participated in it and the rest either haven’t watched it or don’t like it. So, what would you say to those who haven’t watched it yet, taking the opinions of the minority who disliked it into consideration?

A: #YOLO. Those who hate it, sorry I am not sorry. I had a great time making it and I think the majority of the freshmen did as well. Do not take away from the others’ fun. To those who have not watched it, I highly recommend giving it a once-over. It’s fun and the music is in my opinion fantastic. Love it, hate it, or make fun of it, whatever floats your boat. This was a once-in-a-life-time opportunity for these students to smash their shells and be goofy in a world that often discourages the things that are done for sheer enjoyment.

Q: All right, fantastic! Thanks Erin. Congrats on the video going viral and hopefully we’ll get to see more fun stuff like that here on Augie campus. Any last words?

A: Go Vikes! Go Class of 2016!

Now that you know all about the Augie NSO lip dub 2012, last words from yours truly, you know where YouTube is right? If you don’t, just log onto your laptop, type into your search engine “”. And you’d better check it out.